Author Question: Multistage samples are frequently used due to their low cost. Indicate whether the statement is ... (Read 44 times)

SO00 · **on:** Jun 28, 2018

Multistage samples are frequently used due to their low cost.

Indicate whether the statement is true or false

Question 2

Describe the three phases of the purchase process.

Kedrick2014 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

F
Multistage sampling is high cost yet frequently used.

Answer to Question 2

The first phase is the pre-purchase phase. During this phase, the consumer identifies the need or want, searches for a possible solution, and builds a consideration set. The next phase is the purchase phase. During this phase, the consumer narrows the consideration set and decides on a retail channel. Lastly, there is the post-purchase phase. In this phase, the consumer assesses the purchase, and if he is satisfied he will likely make repeat purchases and will generate word of mouth about his purchase.