Multistage samples are frequently used due to their low cost. ...

[SO00]

Multistage samples are frequently used due to their low cost.
 
 Indicate whether the statement is true or false

Question 2

Describe the three phases of the purchase process.

[Kedrick2014]

Answer to Question 1

F
Multistage sampling is high cost yet frequently used.

Answer to Question 2

The first phase is the pre-purchase phase. During this phase, the consumer identifies the need or want, searches for a possible solution, and builds a consideration set. The next phase is the purchase phase. During this phase, the consumer narrows the consideration set and decides on a retail channel. Lastly, there is the post-purchase phase. In this phase, the consumer assesses the purchase, and if he is satisfied he will likely make repeat purchases and will generate word of mouth about his purchase.

[SO00]

TYSM

[Joy Chen]

Gracias!