When you try to find out how customers vary in their preferences, ...

[EY67]

When you try to find out how customers vary in their preferences, needs, and resources you are in the Targeting phase of STP.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The quality of life locational determinant is most important to companies that must attract and retain an unskilled, static work force.
 
 Indicate whether the statement is true or false

[succesfull]

Answer to Question 1

False

Answer to Question 2

False