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Author Question: Frequent customers at hotels are offered special packages according to their past preferences. This ... (Read 56 times)

Chelseaamend

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on: Jun 29, 2018
Frequent customers at hotels are offered special packages according to their past preferences. This is a form of relationship retailing.
 
 Indicate whether the statement is true or false

Question 2

To the extent that a measuring instrument reflects the true value of the concept being measured, we say that this instrument is:
 a. reliable.
 b. valid.
 c. low in face validity.
 d. low in construct validity.


Jadwiga9

  • Sr. Member
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Reply #1 on: Jun 29, 2018
Answer to Question 1

true

Answer to Question 2

b


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