Frequent customers at hotels are offered special packages ...

[Chelseaamend]

Frequent customers at hotels are offered special packages according to their past preferences. This is a form of relationship retailing.
 
 Indicate whether the statement is true or false

Question 2

To the extent that a measuring instrument reflects the true value of the concept being measured, we say that this instrument is:
 a. reliable.
 b. valid.
 c. low in face validity.
 d. low in construct validity.

[Jadwiga9]

Answer to Question 1

true

Answer to Question 2

b