For marketing to have an equal vote in company decisions, it ...

[crobinson2013]

For marketing to have an equal vote in company decisions, it needs to quantify the effectiveness of marketing programs in financial terms.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Top-down is also called __________ because the idea comes from within the company, and then feedback from the outside is sought later in the process.
 a. inside-out
  b. outside-in
  c. long-term
  d. short-term

[manuelcastillo]

Answer to Question 1

True

Answer to Question 2

a

[crobinson2013]

Excellent

[bbburns21]

TYSM