Effective brand building on the Internet requires: a. intensive ...

[roselinechinyere27m]

Effective brand building on the Internet requires:
 a. intensive use of online advertising.
  b. combining interactivity and information-driven direct-response marketing.
  c. higher expenditures than offline brand building.
  d. All of these are correct.

Question 2

In order to encourage retailers to use P-O-P materials, manufacturers must design these materials to satisfy which of the following requirements? They are ____.
 a. attractive, convenient, and useful for consumers
  b. the right size and format
  c. user friendly
  d. sent to stores when they are needed
  e. all of the above

[mbcrismon]

Answer to Question 1

b

Answer to Question 2

E

[roselinechinyere27m]

Excellent

Gracias!