Point-of-purchase displays accomplish which of the following for RETAILERS?
a. extend the amount of time spent in the store
b. deliver useful information and simplify the shopping process
c. reinforce the brand image
d. encourages consumers to switch brands
e. all of the above
Question 2
A random sample of 5,000 households are selected for interviews with the following results: 1,010 completed interviews; 864 refusals by the respondent; 3,126 no answer/not at home. The response rate is
a. 19.
b. 20.
c. 36.
d. 38.
e. 51.
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