Creating a brand community: a. should only be done for a ...

[Bernana]

Creating a brand community:
 a. should only be done for a well-known brand.
  b. is easier when customers themselves already participate in real world community activities.
  c. requires skilled outside consultants.
  d. usually requires a happy accident.

Question 2

Out-of-home (OOH) advertising is regarded as a supplementary, rather than a primary, advertising medium.
 
 Indicate whether the statement is true or false

[blazinlyss]

Answer to Question 1

b

Answer to Question 2

T