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Author Question: Creating a brand community: a. should only be done for a well-known brand. b. is easier when ... (Read 63 times)

Bernana

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on: Jun 28, 2018
Creating a brand community:
 a. should only be done for a well-known brand.
  b. is easier when customers themselves already participate in real world community activities.
  c. requires skilled outside consultants.
  d. usually requires a happy accident.

Question 2

Out-of-home (OOH) advertising is regarded as a supplementary, rather than a primary, advertising medium.
 
 Indicate whether the statement is true or false


blazinlyss

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

T


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