Author Question: When a new brand fails to generate the promised sales volume, some retailers charge ____ to offset ... (Read 86 times)

amal · **on:** Jun 28, 2018

When a new brand fails to generate the promised sales volume, some retailers charge ____ to offset warehousing costs.
a. setup fees
b. service fees
c. exit fees
d. slotting allowances
e. commissions

Question 2

The Marketing Research Corporation of America has been hired to administer a series of yes/no questions to shoppers in a local mall. If questions on a survey have only two possible answers (such as yes/no questions), this type of questions are called
a. open-ended questions.
b. double-barreled questions.
c. close-ended questions.
d. fixed-alternative response questions.
e. Both c and d are correct.