This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The value delivered by the firm to a specific, targeted customer segment is known as a(n) ________. ... (Read 86 times)

LCritchfi

  • Hero Member
  • *****
  • Posts: 519
on: Jun 28, 2018
The value delivered by the firm to a specific, targeted customer segment is known as a(n) ________.
 a. value proposition
  b. artificial intelligence
  c. marketing schema
  d. customer acquisition

Question 2

The text asserts that being able to deliver exceptional customer service can produce a sustainable competitive advantage. Discuss whether you agree or disagree with this statement, providing as much support as possible for your position.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ynlevi

  • Sr. Member
  • ****
  • Posts: 338
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

The basis for this statement is repeated a number of times throughout the chapter. Good customer service is hard to do. It takes a long time, a lot of effort and significant resources to develop a good customer service program. These factors all make it difficult for competitors to play catch up. The advantage is real and, if firms continue to work on service, sustainable.


LCritchfi

  • Hero Member
  • *****
  • Posts: 519
Reply #2 on: Jun 28, 2018
Thank you


ynlevi

  • Sr. Member
  • ****
  • Posts: 338
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

Nearly 31 million adults in America have a total cholesterol level that is more than 240 mg per dL.

Did you know?

The word drug comes from the Dutch word droog (meaning "dry"). For centuries, most drugs came from dried plants, hence the name.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

Looking at the sun may not only cause headache and distort your vision temporarily, but it can also cause permanent eye damage. Any exposure to sunlight adds to the cumulative effects of ultraviolet (UV) radiation on your eyes. UV exposure has been linked to eye disorders such as macular degeneration, solar retinitis, and corneal dystrophies.

Did you know?

The first documented use of surgical anesthesia in the United States was in Connecticut in 1844.

Ileal conduit; A, ureters implanted into ileal segment; B, closure of proximal end of ileal conduit. Ileal conduit; A, ureters implanted into ileal segment; B, closure of proximal end of ileal conduit.
Time Estimates for Specific Office Procedures Cont. Time Estimates for Specific Office Procedures Cont.
Specific Nutrients and Behaviors Are Important during the First Trimester Specific Nutrients and Behaviors Are Important during the First Trimester
Age-Specific Fertility Rates Age-Specific Fertility Rates
Screening a library to recover a specific gene Screening a library to recover a specific gene
Opener Electron micrograph of a segment of DNA undergoing transcription Opener Electron micrograph of a segment of DNA undergoing transcription
Video: Lipid catabolism ( ketogenesis and oxidation of glycerol) and Lipid anabolism (lipogenesis)

For a complete list of videos, visit our video library