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Author Question: The ________ is used when a firm serves different customers or customer groups, each with specific ... (Read 53 times)

vicotolentino

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on: Jul 7, 2018
The ________ is used when a firm serves different customers or customer groups, each with specific needs calling for special expertise or attention.
 
  A) global area design
  B) global functional design
  C) global matrix design
  D) global customer design

Question 2

Singapore Airlines has expanded into non-Asian markets by leveraging its core competencies, which include reliability and high customer satisfaction.
 
  Indicate whether the statement is true or false
International Business: A Managerial Perspective ¦ Griffin, Pustay ¦ 9th Edition
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C.mcnichol98

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Reply #1 on: Jul 7, 2018
Answer to Question 1

D

Answer to Question 2

TRUE


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