A pull strategy consists of advertising and promotion directed at ...

[LaDunn]

A pull strategy consists of advertising and promotion directed at consumers.
 
 Indicate whether the statement is true or false

Question 2

While completing a survey on attitudes toward house ownership, John was hit by an attack of indigestion. Which of the following best accounts for the difference between John's and another respondent's scores?
 a. A true difference in attitudes
  b. A true difference in personality between John and Bob
  c. A difference due to temporary personal factors
  d. A difference due to situational factors
  e. A difference due to variations in administration.

[kxciann]

Answer to Question 1

T

Answer to Question 2

c