Author Question: The process of developing a customer-focused website should be an iterative one, with research and ... (Read 45 times)

809779 · **on:** Jun 28, 2018

The process of developing a customer-focused website should be an iterative one, with research and testing taking place at several stages in the process. Discuss meaning and importance of this statement, giving detail about what kinds of research and testing can be done and at what stages.

Question 2

Promotion refers to any incentive used by a manufacturer to induce the trade and/or consumers to buy a brand and to encourage the sales force to aggressively sell it.

Indicate whether the statement is true or false

blazinlyss · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

This question gives students an opportunity to talk about the stages as well as the type of tests that can be used. The trade off they should recognize is techniques like concept tests used early in the process can be relatively inexpensive and useful, but respondents don't have an opportunity to work with the full site. Later in the process, as a beta or complete site, they do. However, changes at later development stages may be difficult and/or expensive. This is a good argument for testing early and often.

Answer to Question 2

T