Author Question: How many Internet ad formats in addition to the full banner ad and labeled as Internet marketing ... (Read 59 times)

rachel9

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How many Internet ad formats in addition to the full banner ad and labeled as Internet marketing units (IMSs) has the Internet Advertising Bureau endorsed?
 a. 5
  b. 7
  c. 9
  d. 11
  e. 13

Question 2

A research effort requires the researcher to use numbers to identify or categorize particular objects. The type of scale the researcher will use is
 a. ratio.
  b. ordinal.
  c. interval.
  d. nominal.
  e. conscious.



Carissamariew

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Answer to Question 1

B

Answer to Question 2

d



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