« previous next »

Author Question: What are the future trends in search and how do they affect how marketers develop and implement ... (Read 49 times)

NClaborn

  • Hero Member
  • *****
  • Posts: 560
on: Jun 28, 2018
What are the future trends in search and how do they affect how marketers develop and implement their SEM campaigns?

Question 2

Who formulated the PACT principles to remedy the problem of mediocre or flawed advertising research?
 a. advertisers
  b. advertising agencies
  c. media groups
  d. government
  e. consumer groups


stanleka1

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Jun 28, 2018
Answer to Question 1

Students should mention that search trends such as local search come from marketers trying to understand the user intent of their customers and potential customers as they search on the web. Local search developed from an understanding that 40 percent of inquiries have local intent and marketers need to optimize their websites organically to include local search terms and bid for local terms in paid search campaigns. Mobile search is another trend that marketers must be aware of when developing their campaigns, as mobile searches require a mobile-optimized website to increase click-throughs. Students might also mention that specific vertical markets are expected to benefit from mobile search

Answer to Question 2

B


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

The senior population grows every year. Seniors older than 65 years of age now comprise more than 13% of the total population. However, women outlive men. In the 85-and-over age group, there are only 45 men to every 100 women.

Did you know?

Although puberty usually occurs in the early teenage years, the world's youngest parents were two Chinese children who had their first baby when they were 8 and 9 years of age.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Two mechanisms that affect cell shape and movement. Two mechanisms that affect cell shape and movement.
teach their children to care for the earth in hopes of passing on a better world to future generatio teach their children to care for the earth in hopes of passing on a better world to future generatio
A child in an orphanage in Juba, Sudan. The treatment of this child is likely to affect his ability ... A child in an orphanage in Juba, Sudan. The treatment of this child is likely to affect his ability ...
Trends in Air Quality Trends in Air Quality
Oil supply and prices affect the economies of nations Oil supply and prices affect the economies of nations
Genes, hormones, and activity affect weight Genes, hormones, and activity affect weight
Video: Neuron Structure Animation

For a complete list of videos, visit our video library