Which is a true statement about viral marketing?
a. It can bring a great deal of attention when it works.
b. It is a type of marketing that can be practiced by sites, large and small.
c. It is a questionable practice under existing communications laws.
Question 2
In addition to Q-Ratings, ____ is(are) used to determine whether a prospective celebrity endorser matches well with the brand image and its intended target market.
a. sales quotas
b. subjective judgement
c. performance
d. product use
e. international rankings
