Event-driven marketing is part of a trend that includes: a. more ...

[berenicecastro]

Event-driven marketing is part of a trend that includes:
 a. more experiential marketing activities.
  b. more use of offline marketing activities.
  c. use of B2B marketing techniques in B2C markets.

Question 2

Professional quarterback Michael Vick was arrested, convicted, and sent to prison for participating in a dog-fighting ring. When considering him for endorsements, this would be the ____ factor.
 a. trouble
  b. saturation
  c. celebrity and brand matchup
  d. credibility
  e. Q-score

[Moriaki]

Answer to Question 1

A

Answer to Question 2

A

[berenicecastro]

Correct answers!

[Moriaki]

Great! Please up vote