Author Question: Event-driven marketing is part of a trend that includes: a. more experiential marketing activities. ... (Read 88 times)

berenicecastro

  • Hero Member
  • *****
  • Posts: 581
Event-driven marketing is part of a trend that includes:
 a. more experiential marketing activities.
  b. more use of offline marketing activities.
  c. use of B2B marketing techniques in B2C markets.

Question 2

Professional quarterback Michael Vick was arrested, convicted, and sent to prison for participating in a dog-fighting ring. When considering him for endorsements, this would be the ____ factor.
 a. trouble
  b. saturation
  c. celebrity and brand matchup
  d. credibility
  e. Q-score



Moriaki

  • Sr. Member
  • ****
  • Posts: 341
Answer to Question 1

A

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

The National Institutes of Health have supported research into acupuncture. This has shown that acupuncture significantly reduced pain associated with osteoarthritis of the knee, when used as a complement to conventional therapies.

Did you know?

The lipid bilayer is made of phospholipids. They are arranged in a double layer because one of their ends is attracted to water while the other is repelled by water.

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

Did you know?

Prostaglandins were first isolated from human semen in Sweden in the 1930s. They were so named because the researcher thought that they came from the prostate gland. In fact, prostaglandins exist and are synthesized in almost every cell of the body.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

For a complete list of videos, visit our video library