Event-driven marketing is part of a trend that includes:
a. more experiential marketing activities.
b. more use of offline marketing activities.
c. use of B2B marketing techniques in B2C markets.
Question 2
Professional quarterback Michael Vick was arrested, convicted, and sent to prison for participating in a dog-fighting ring. When considering him for endorsements, this would be the ____ factor.
a. trouble
b. saturation
c. celebrity and brand matchup
d. credibility
e. Q-score
