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Author Question: Event-driven marketing is part of a trend that includes: a. more experiential marketing activities. ... (Read 45 times)

berenicecastro

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on: Jun 28, 2018
Event-driven marketing is part of a trend that includes:
 a. more experiential marketing activities.
  b. more use of offline marketing activities.
  c. use of B2B marketing techniques in B2C markets.

Question 2

Professional quarterback Michael Vick was arrested, convicted, and sent to prison for participating in a dog-fighting ring. When considering him for endorsements, this would be the ____ factor.
 a. trouble
  b. saturation
  c. celebrity and brand matchup
  d. credibility
  e. Q-score


Moriaki

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

A


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berenicecastro

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Reply #2 on: Jun 28, 2018
Correct answers!


Moriaki

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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