Best practices for developing rich media ads include: a. put as ...

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Best practices for developing rich media ads include:
 a. put as much interactivity into the ad as possible.
  b. understand who your target audience is and how its members use the web.
  c. do not include a call to action in a rich media ad.

Question 2

The three subcomponents of the general concept of attractiveness are ____.
 a. intelligence, familiarity, and liking
  b. physical attractiveness, familiarity, and intelligence
  c. similarity, familiarity, and sense of humor
  d. physical attractiveness, respect, and similarity
  e. sense of humor, similarity, and liking

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Answer to Question 1

B

Answer to Question 2

D