This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Depending on the targeted audience, the effectiveness of a fear appeal is often related to its level ... (Read 275 times)

brutforce

  • Hero Member
  • *****
  • Posts: 540
on: Jun 28, 2018
Depending on the targeted audience, the effectiveness of a fear appeal is often related to its level of intensity.
 
 Indicate whether the statement is true or false

Question 2

The most effective Internet marketing programs make use of the Four I's. Identify each of them, carefully explain what it means and why it is important, and give an example of each in action in an Internet marketing program.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

scikid

  • Sr. Member
  • ****
  • Posts: 300
Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

The Four Is are:

 Interactive: two way dialog is a possible definition
 Information-driven: using data, not hunches, to drive marketing programs
 Immediate: a lot of opportunities for instant gratification on the web
 Involving: engaging is the trendy term

Students can come up with many examples, real or hypothetical, to show how useful these ideas are.


brutforce

  • Hero Member
  • *****
  • Posts: 540
Reply #2 on: Jun 28, 2018
Thank you :)


scikid

  • Sr. Member
  • ****
  • Posts: 300
Reply #3 on: Jun 28, 2018
Happy to help you


« previous next »
 

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

Fatal fungal infections may be able to resist newer antifungal drugs. Globally, fungal infections are often fatal due to the lack of access to multiple antifungals, which may be required to be utilized in combination. Single antifungals may not be enough to stop a fungal infection from causing the death of a patient.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

Did you know?

About 60% of newborn infants in the United States are jaundiced; that is, they look yellow. Kernicterus is a form of brain damage caused by excessive jaundice. When babies begin to be affected by excessive jaundice and begin to have brain damage, they become excessively lethargic.

(Left panel) The transition level (TL) for moving out of the parental home for 240 young men and ... (Left panel) The transition level (TL) for moving out of the parental home for 240 young men and ...
Procedures and Diagnostic Tests Related to the Cardiovascular System Procedures and Diagnostic Tests Related to the Cardiovascular System
Procedures and Diagnostic Tests Related to the Eye Cont Procedures and Diagnostic Tests Related to the Eye Cont
Procedures and Diagnostic Tests Related to the Ear Procedures and Diagnostic Tests Related to the Ear
In Canada, disease-related deaths become increasingly common during middle adulthood In Canada, disease-related deaths become increasingly common during middle adulthood
Fear of Heights Fear of Heights
Video: ETC Protein Complexes & Chemiosmosis (Total ATP Production and ATP Synthase)

For a complete list of videos, visit our video library