This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Depending on the targeted audience, the effectiveness of a fear appeal is often related to its level ... (Read 224 times)

brutforce

  • Hero Member
  • *****
  • Posts: 540
on: Jun 28, 2018
Depending on the targeted audience, the effectiveness of a fear appeal is often related to its level of intensity.
 
 Indicate whether the statement is true or false

Question 2

The most effective Internet marketing programs make use of the Four I's. Identify each of them, carefully explain what it means and why it is important, and give an example of each in action in an Internet marketing program.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

scikid

  • Sr. Member
  • ****
  • Posts: 300
Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

The Four Is are:

 Interactive: two way dialog is a possible definition
 Information-driven: using data, not hunches, to drive marketing programs
 Immediate: a lot of opportunities for instant gratification on the web
 Involving: engaging is the trendy term

Students can come up with many examples, real or hypothetical, to show how useful these ideas are.


brutforce

  • Hero Member
  • *****
  • Posts: 540
Reply #2 on: Jun 28, 2018
Thank you :)


scikid

  • Sr. Member
  • ****
  • Posts: 300
Reply #3 on: Jun 28, 2018
Happy to help you


« previous next »
 

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Did you know?

A cataract is a clouding of the eyes' natural lens. As we age, some clouding of the lens may occur. The first sign of a cataract is usually blurry vision. Although glasses and other visual aids may at first help a person with cataracts, surgery may become inevitable. Cataract surgery is very successful in restoring vision, and it is the most frequently performed surgery in the United States.

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Living arrangements of older adults in the United States vary widely depending on gender and ... Living arrangements of older adults in the United States vary widely depending on gender and ...
Level II HCPCs Codes Cont. Level II HCPCs Codes Cont.
Procedures for Diagnostic Tests Related to the Digestive System Procedures for Diagnostic Tests Related to the Digestive System
The age-related increase in spirituality is different for two cohorts born seven years apart. The ... The age-related increase in spirituality is different for two cohorts born seven years apart. The ...
The four levels of PPE according to the EPA (from left to right): Level A, Level B, Level C, and ... The four levels of PPE according to the EPA (from left to right): Level A, Level B, Level C, and ...
An Event-Related Potential An Event-Related Potential
Video: Mitochondrial Structure & ETC Protein Complexes (Protein Complexes and Electron Transport)

For a complete list of videos, visit our video library