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Author Question: Depending on the targeted audience, the effectiveness of a fear appeal is often related to its level ... (Read 203 times)

brutforce

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on: Jun 28, 2018
Depending on the targeted audience, the effectiveness of a fear appeal is often related to its level of intensity.
 
 Indicate whether the statement is true or false

Question 2

The most effective Internet marketing programs make use of the Four I's. Identify each of them, carefully explain what it means and why it is important, and give an example of each in action in an Internet marketing program.


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scikid

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

The Four Is are:

 Interactive: two way dialog is a possible definition
 Information-driven: using data, not hunches, to drive marketing programs
 Immediate: a lot of opportunities for instant gratification on the web
 Involving: engaging is the trendy term

Students can come up with many examples, real or hypothetical, to show how useful these ideas are.


brutforce

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Reply #2 on: Jun 28, 2018
Thank you :)


scikid

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Reply #3 on: Jun 28, 2018
Happy to help you


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