This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Depending on the targeted audience, the effectiveness of a fear appeal is often related to its level ... (Read 256 times)

brutforce

  • Hero Member
  • *****
  • Posts: 540
on: Jun 28, 2018
Depending on the targeted audience, the effectiveness of a fear appeal is often related to its level of intensity.
 
 Indicate whether the statement is true or false

Question 2

The most effective Internet marketing programs make use of the Four I's. Identify each of them, carefully explain what it means and why it is important, and give an example of each in action in an Internet marketing program.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

scikid

  • Sr. Member
  • ****
  • Posts: 300
Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

The Four Is are:

 Interactive: two way dialog is a possible definition
 Information-driven: using data, not hunches, to drive marketing programs
 Immediate: a lot of opportunities for instant gratification on the web
 Involving: engaging is the trendy term

Students can come up with many examples, real or hypothetical, to show how useful these ideas are.


brutforce

  • Hero Member
  • *****
  • Posts: 540
Reply #2 on: Jun 28, 2018
Thank you :)


scikid

  • Sr. Member
  • ****
  • Posts: 300
Reply #3 on: Jun 28, 2018
Happy to help you


« previous next »
 

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Nuclear division at the DNA level Nuclear division at the DNA level
The Reticular Activating System and Related Regions in the Brain Are Important Areas of Focus for D The Reticular Activating System and Related Regions in the Brain Are Important Areas of Focus for D
Procedures and Diagnostic Tests Related to the Urinary System Procedures and Diagnostic Tests Related to the Urinary System
The lack of permanent disruption of language-related abilities after surgical excision of the ... The lack of permanent disruption of language-related abilities after surgical excision of the ...
World Mean Sea-Level Temperatures in July World Mean Sea-Level Temperatures in July
The quaternary level of protein structure as seen in hemoglobin The quaternary level of protein structure as seen in hemoglobin
Video: Photosynthesis and Van Helmont Experiment

For a complete list of videos, visit our video library