Author Question: The most important factor considered by executives in the selection of a celebrity endorser is ... (Read 69 times)

MGLQZ

  • Hero Member
  • *****
  • Posts: 579
The most important factor considered by executives in the selection of a celebrity endorser is celebrity credibility.
 
 Indicate whether the statement is true or false

Question 2

The immediacy of the Internet can be employed to satisfy the consumer's desire for instant gratification.
 
 Indicate whether the statement is true or false



britb2u

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

T

Answer to Question 2

T



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

britb2u

  • Sr. Member
  • ****
  • Posts: 331

 

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Did you know?

Essential fatty acids have been shown to be effective against ulcers, asthma, dental cavities, and skin disorders such as acne.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

Did you know?

Blood in the urine can be a sign of a kidney stone, glomerulonephritis, or other kidney problems.

For a complete list of videos, visit our video library