Author Question: The more similar a spokesperson's ethnicity is to the intended audience's ethnicity, the more ... (Read 51 times)

mynx · **on:** Jun 28, 2018

The more similar a spokesperson's ethnicity is to the intended audience's ethnicity, the more trustworthiness is likely to be enhanced.

Indicate whether the statement is true or false

Question 2

An important use of customer lifetime value data is:
a. as a replacement for market segmentation.
b. to determine the allocation of marketing resources to marketing programs.
c. to decrease the need for targeting specific customer groups.