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Author Question: The more similar a spokesperson's ethnicity is to the intended audience's ethnicity, the more ... (Read 113 times)

mynx

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The more similar a spokesperson's ethnicity is to the intended audience's ethnicity, the more trustworthiness is likely to be enhanced.
 
 Indicate whether the statement is true or false

Question 2

An important use of customer lifetime value data is:
 a. as a replacement for market segmentation.
  b. to determine the allocation of marketing resources to marketing programs.
  c. to decrease the need for targeting specific customer groups.



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ong527

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Answer to Question 1

T

Answer to Question 2

B




mynx

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Reply 2 on: Jun 28, 2018
:D TYSM


recede

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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