This topic contains a solution. Click here to go to the answer

Author Question: The more similar a spokesperson's ethnicity is to the intended audience's ethnicity, the more ... (Read 114 times)

mynx

  • Hero Member
  • *****
  • Posts: 555
The more similar a spokesperson's ethnicity is to the intended audience's ethnicity, the more trustworthiness is likely to be enhanced.
 
 Indicate whether the statement is true or false

Question 2

An important use of customer lifetime value data is:
 a. as a replacement for market segmentation.
  b. to determine the allocation of marketing resources to marketing programs.
  c. to decrease the need for targeting specific customer groups.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ong527

  • Sr. Member
  • ****
  • Posts: 285
Answer to Question 1

T

Answer to Question 2

B




mynx

  • Member
  • Posts: 555
Reply 2 on: Jun 28, 2018
Excellent


carojassy25

  • Member
  • Posts: 299
Reply 3 on: Yesterday
Wow, this really help

 

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

Did you know?

Serum cholesterol testing in adults is recommended every 1 to 5 years. People with diabetes and a family history of high cholesterol should be tested even more frequently.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

A good example of polar molecules can be understood when trying to make a cake. If water and oil are required, they will not mix together. If you put them into a measuring cup, the oil will rise to the top while the water remains on the bottom.

For a complete list of videos, visit our video library