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Author Question: The more similar a spokesperson's ethnicity is to the intended audience's ethnicity, the more ... (Read 119 times)

mynx

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on: Jun 28, 2018
The more similar a spokesperson's ethnicity is to the intended audience's ethnicity, the more trustworthiness is likely to be enhanced.
 
 Indicate whether the statement is true or false

Question 2

An important use of customer lifetime value data is:
 a. as a replacement for market segmentation.
  b. to determine the allocation of marketing resources to marketing programs.
  c. to decrease the need for targeting specific customer groups.


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ong527

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

B


mynx

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Reply 2 on: Jun 28, 2018
Gracias!

nathang24

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Reply 3 on: Yesterday
Excellent

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