Author Question: Voluntary attention is engaged when consumers devote attention to an advertisement or other marcom ... (Read 121 times)

stock · **on:** Jun 28, 2018

Voluntary attention is engaged when consumers devote attention to an advertisement or other marcom message that is perceived as relevant to their current purchase-related goals.

Indicate whether the statement is true or false

Question 2

The Four I's of Internet marketing include:
a. information-driven, intuitive.
b. integrated, immediate.
c. involving, interactive.