Voluntary attention is engaged when consumers devote attention to ...

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Voluntary attention is engaged when consumers devote attention to an advertisement or other marcom message that is perceived as relevant to their current purchase-related goals.
 
 Indicate whether the statement is true or false

Question 2

The Four I's of Internet marketing include:
 a. information-driven, intuitive.
  b. integrated, immediate.
  c. involving, interactive.

[cswans24]

Answer to Question 1

T

Answer to Question 2

C

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Thanks for the timely response, appreciate it

[cam1229]

Gracias!