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Author Question: Voluntary attention is engaged when consumers devote attention to an advertisement or other marcom ... (Read 53 times)

stock

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on: Jun 28, 2018
Voluntary attention is engaged when consumers devote attention to an advertisement or other marcom message that is perceived as relevant to their current purchase-related goals.
 
 Indicate whether the statement is true or false

Question 2

The Four I's of Internet marketing include:
 a. information-driven, intuitive.
  b. integrated, immediate.
  c. involving, interactive.


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cswans24

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

C


stock

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Reply 2 on: Jun 28, 2018
Gracias!

bulacsom

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Reply 3 on: Yesterday
Wow, this really help

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