Author Question: A good way to isolate a firm's best customers from a marketing database is with ____ analysis. a. ... (Read 139 times)

captainjonesify

  • Hero Member
  • *****
  • Posts: 543
A good way to isolate a firm's best customers from a marketing database is with ____ analysis.
 a. recency, frequency, and monetary (RFM)
  b. cost per inquiry
  c. cost per order
  d. demographic, psychographic, and behavioral

Question 2

Which of the following best describes what prescriptive analysis is?
 a. To recommend the best course of action among the firm's various options.
  b. To predict a future outcome with some degree of confidence.
  c. To understand the current context.
  d. None of these are correct.
  e. Both b and c are correct descriptions of descriptive analysis.



juiceman1987

  • Sr. Member
  • ****
  • Posts: 316
Answer to Question 1

A

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The first-known contraceptive was crocodile dung, used in Egypt in 2000 BC. Condoms were also reportedly used, made of animal bladders or intestines.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

In 2012, nearly 24 milliion Americans, aged 12 and older, had abused an illicit drug, according to the National Institute on Drug Abuse (NIDA).

Did you know?

Amoebae are the simplest type of protozoans, and are characterized by a feeding and dividing trophozoite stage that moves by temporary extensions called pseudopodia or false feet.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

For a complete list of videos, visit our video library