Author Question: A good way to isolate a firm's best customers from a marketing database is with ____ analysis. a. ... (Read 140 times)

captainjonesify

  • Hero Member
  • *****
  • Posts: 543
A good way to isolate a firm's best customers from a marketing database is with ____ analysis.
 a. recency, frequency, and monetary (RFM)
  b. cost per inquiry
  c. cost per order
  d. demographic, psychographic, and behavioral

Question 2

Which of the following best describes what prescriptive analysis is?
 a. To recommend the best course of action among the firm's various options.
  b. To predict a future outcome with some degree of confidence.
  c. To understand the current context.
  d. None of these are correct.
  e. Both b and c are correct descriptions of descriptive analysis.



juiceman1987

  • Sr. Member
  • ****
  • Posts: 316
Answer to Question 1

A

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The oldest recorded age was 122. Madame Jeanne Calment was born in France in 1875 and died in 1997. She was a vegetarian and loved olive oil, port wine, and chocolate.

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Did you know?

All adverse reactions are commonly charted in red ink in the patient's record and usually are noted on the front of the chart. Failure to follow correct documentation procedures may result in malpractice lawsuits.

Did you know?

The longest a person has survived after a heart transplant is 24 years.

Did you know?

Thyroid conditions may make getting pregnant impossible.

For a complete list of videos, visit our video library