Author Question: Analytical techniques, when applied to large sets of data, can a. describe consumer behavior. b. ... (Read 90 times)

strangeaffliction · **on:** Jun 28, 2018

Analytical techniques, when applied to large sets of data, can
a. describe consumer behavior.
b. predict future consumption actions.
c. prescribe courses of action for a firm and its management.
d. All of these are correct.
e. None of these are correct.

Question 2

All conventional media can be used to deliver direct response advertising. However, when conventional media are used, the effort is no longer considered to be part of a direct marketing program.

Indicate whether the statement is true or false