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Author Question: Analytical techniques, when applied to large sets of data, can a. describe consumer behavior. b. ... (Read 64 times)

strangeaffliction

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on: Jun 28, 2018
Analytical techniques, when applied to large sets of data, can
 a. describe consumer behavior.
  b. predict future consumption actions.
  c. prescribe courses of action for a firm and its management.
  d. All of these are correct.
  e. None of these are correct.

Question 2

All conventional media can be used to deliver direct response advertising. However, when conventional media are used, the effort is no longer considered to be part of a direct marketing program.
 
 Indicate whether the statement is true or false


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britb2u

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

F


strangeaffliction

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Reply 2 on: Jun 28, 2018
Excellent

Sarahjh

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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