Analytical techniques, when applied to large sets of data, can a. ...

[strangeaffliction]

Analytical techniques, when applied to large sets of data, can
 a. describe consumer behavior.
  b. predict future consumption actions.
  c. prescribe courses of action for a firm and its management.
  d. All of these are correct.
  e. None of these are correct.

Question 2

All conventional media can be used to deliver direct response advertising. However, when conventional media are used, the effort is no longer considered to be part of a direct marketing program.
 
 Indicate whether the statement is true or false

[britb2u]

Answer to Question 1

d

Answer to Question 2

F

[strangeaffliction]

Thanks for the timely response, appreciate it

[scottmt]

Gracias!