Appeals to ____ needs include those directed at consumers' desire ...

[kwoodring]

Appeals to ____ needs include those directed at consumers' desire for self-enhancement, group membership, affiliation, altruism, and other abstract need states that involve aspects of consumption not solved by practical product benefits.
 a. functional
  b. symbolic
  c. experiential
  d. social
  e. cognitive

Question 2

Among the benefits of integrated value chains are customer focus and resulting opportunity to create specialized value propositions for customer segments.
 
 Indicate whether the statement is true or false

[sarah_brady415]

Answer to Question 1

B

Answer to Question 2

T

[kwoodring]

Thanks for the timely response, appreciate it

[Animal_Goddess]

Wow, this really help