Author Question: Appeals to ____ needs include those directed at consumers' desire for self-enhancement, group ... (Read 57 times)

kwoodring · **on:** Jun 28, 2018

Appeals to ____ needs include those directed at consumers' desire for self-enhancement, group membership, affiliation, altruism, and other abstract need states that involve aspects of consumption not solved by practical product benefits.
a. functional
b. symbolic
c. experiential
d. social
e. cognitive

Question 2

Among the benefits of integrated value chains are customer focus and resulting opportunity to create specialized value propositions for customer segments.

Indicate whether the statement is true or false