This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Appeals to ____ needs include those directed at consumers' desire for self-enhancement, group ... (Read 80 times)

kwoodring

  • Hero Member
  • *****
  • Posts: 560
on: Jun 28, 2018
Appeals to ____ needs include those directed at consumers' desire for self-enhancement, group membership, affiliation, altruism, and other abstract need states that involve aspects of consumption not solved by practical product benefits.
 a. functional
  b. symbolic
  c. experiential
  d. social
  e. cognitive

Question 2

Among the benefits of integrated value chains are customer focus and resulting opportunity to create specialized value propositions for customer segments.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

sarah_brady415

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

T


kwoodring

  • Member
  • Posts: 560
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

debra928

  • Member
  • Posts: 342
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Vaccines prevent between 2.5 and 4 million deaths every year.

Did you know?

Your chance of developing a kidney stone is 1 in 10. In recent years, approximately 3.7 million people in the United States were diagnosed with a kidney disease.

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Cystoscopy. In this procedure, a specialized endoscope with a rigid tube, known as a cystoscope, is Cystoscopy. In this procedure, a specialized endoscope with a rigid tube, known as a cystoscope, is
The Local Group The Local Group
A Recently Discovered Member of the Local Group A Recently Discovered Member of the Local Group
Key anatomical features of Homo habilis include reduced facial size, a parabolic palate, and some br Key anatomical features of Homo habilis include reduced facial size, a parabolic palate, and some br
Methyl group metabolism and homocystinuria Methyl group metabolism and homocystinuria
Group defenses: Cluster of sawfly caterpillars regurgitating fluid (yellow) that predators find unap Group defenses: Cluster of sawfly caterpillars regurgitating fluid (yellow) that predators find unap
Video: Red alga life cycle Animation

For a complete list of videos, visit our video library