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Author Question: Appeals to ____ needs include those directed at consumers' desire for self-enhancement, group ... (Read 78 times)

kwoodring

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on: Jun 28, 2018
Appeals to ____ needs include those directed at consumers' desire for self-enhancement, group membership, affiliation, altruism, and other abstract need states that involve aspects of consumption not solved by practical product benefits.
 a. functional
  b. symbolic
  c. experiential
  d. social
  e. cognitive

Question 2

Among the benefits of integrated value chains are customer focus and resulting opportunity to create specialized value propositions for customer segments.
 
 Indicate whether the statement is true or false


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sarah_brady415

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

T


kwoodring

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

lkanara2

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Reply 3 on: Yesterday
Gracias!

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