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Author Question: Georgetown Incorporated is a manufacturer of surgical gloves. Georgetown's advertising efforts ... (Read 55 times)

torybrooks

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on: Jun 28, 2018
Georgetown Incorporated is a manufacturer of surgical gloves. Georgetown's advertising efforts appeal to medical professionals, capitalizing on the need for safeguards against infectious diseases. The copy in a recent magazine ad reads, While you're saving their lives, we're protecting yours.. This slogan appeals to ____ needs.
 a. experiential
  b. functional
  c. professional
  d. symbolic
  e. emotional

Question 2

Social media tools like blogs and community forums can be useful in communicating with business customers in a value chain.
 
 Indicate whether the statement is true or false


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prumorgan

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

T


torybrooks

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

kthug

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Reply 3 on: Yesterday
Gracias!

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