Author Question: Georgetown Incorporated is a manufacturer of surgical gloves. Georgetown's advertising efforts ... (Read 26 times)

torybrooks · **on:** Jun 28, 2018

Georgetown Incorporated is a manufacturer of surgical gloves. Georgetown's advertising efforts appeal to medical professionals, capitalizing on the need for safeguards against infectious diseases. The copy in a recent magazine ad reads, While you're saving their lives, we're protecting yours.. This slogan appeals to ____ needs.
a. experiential
b. functional
c. professional
d. symbolic
e. emotional

Question 2

Social media tools like blogs and community forums can be useful in communicating with business customers in a value chain.

Indicate whether the statement is true or false