Georgetown Incorporated is a manufacturer of surgical gloves. ...

[torybrooks]

Georgetown Incorporated is a manufacturer of surgical gloves. Georgetown's advertising efforts appeal to medical professionals, capitalizing on the need for safeguards against infectious diseases. The copy in a recent magazine ad reads, While you're saving their lives, we're protecting yours.. This slogan appeals to ____ needs.
 a. experiential
  b. functional
  c. professional
  d. symbolic
  e. emotional

Question 2

Social media tools like blogs and community forums can be useful in communicating with business customers in a value chain.
 
 Indicate whether the statement is true or false

[prumorgan]

Answer to Question 1

B

Answer to Question 2

T

[torybrooks]

TYSM

[bigcheese9]

Thanks for the timely response, appreciate it