Author Question: When a proposed positioning for a brand represents a competitive advantage on a feature or benefit ... (Read 76 times)

tuffie · **on:** Jun 28, 2018

When a proposed positioning for a brand represents a competitive advantage on a feature or benefit and gives consumers a persuasive reason for trying the brand, this would be considered a ____ option.
a. loser
b. winner
c. swimming-up-the-river
d. promote-competitors
e. match-competitors

Question 2

Firms like Amazon and eBay use APIs to:
a. encourage other businesses to link to the firm's site and sell their products there.
b. enable programmers to create software solutions that incorporate their technology.
c. both of the above.