Author Question: Which of the following is a fundamental decision in the brand-level marcom decision process? a. ... (Read 65 times)

2125004343 · **on:** Jun 28, 2018

Which of the following is a fundamental decision in the brand-level marcom decision process?
a. targeting
b. positioning
c. setting objectives
d. budgeting
e. All of these are fundamental decisions.

Question 2

The time to stop having focus groups is when
a. the research budget has been exhausted.
b. they show diminishing returns.
c. you get definitive answers to your research problem.
d. you've completed five focus groups.
e. All of these are correct.