This topic contains a solution. Click here to go to the answer

Author Question: Serendipity, or chance ideas, can be a source of marketing research problems. Discuss all the ... (Read 35 times)

mmm

  • Hero Member
  • *****
  • Posts: 558
Serendipity, or chance ideas, can be a source of marketing research problems. Discuss all the drivers or sources of this type of research.

Question 2

Many newly industrialized countries have a distinct opportunity to surge ahead economically; it is called
 a. the natural resource dividend c. the demographic dividend
  b. the cultural dividend d. the technology dividend



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

BUTTHOL369

  • Sr. Member
  • ****
  • Posts: 341
Answer to Question 1

Serendipity, or chance ideas, might arise from (1) customer complaint letters, (2) salesperson's call reports, (3) comments in trade publications, and (4) customer calls to toll-free service assistance centers. Other comments within this vein could also be acceptable.

Answer to Question 2

C





 

Did you know?

Children of people with alcoholism are more inclined to drink alcohol or use hard drugs. In fact, they are 400 times more likely to use hard drugs than those who do not have a family history of alcohol addiction.

Did you know?

Hypertension is a silent killer because it is deadly and has no significant early symptoms. The danger from hypertension is the extra load on the heart, which can lead to hypertensive heart disease and kidney damage. This occurs without any major symptoms until the high blood pressure becomes extreme. Regular blood pressure checks are an important method of catching hypertension before it can kill you.

Did you know?

It is difficult to obtain enough calcium without consuming milk or other dairy foods.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

For a complete list of videos, visit our video library