Some advertising critics suggest that advertising can communicate below the threshold of consciousness. Which of the following cons of advertising does this issue most closely relate to?
a. advertising affects programming
b. advertisers deceive via subliminal stimulation
c. advertising is often offensive
d. advertising perpetuates stereotypes
Question 2
Interactive marketing communications, or simply IMC, is the philosophy and practice of carefully coordinating a brand's sundry marketing communications elements.
Indicate whether the statement is true or false
Staff members often find it difficult to communicate with other coworkers.
The concept of a threshold stimulus.
A network allows all modules to communicate with other modules.
The Method for Determining the Two-Point Discrimination Threshold
Alcohol and Advertising Advertising for alcoholic beverages is pervasive and persuasive
Familial Risks for Multifactorial Threshold Traits