Some advertising critics suggest that advertising can communicate below the threshold of consciousness. Which of the following cons of advertising does this issue most closely relate to?
a. advertising affects programming
b. advertisers deceive via subliminal stimulation
c. advertising is often offensive
d. advertising perpetuates stereotypes
Question 2
Interactive marketing communications, or simply IMC, is the philosophy and practice of carefully coordinating a brand's sundry marketing communications elements.
Indicate whether the statement is true or false
Frequency coding in the nervous system: Threshold stimulus.
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The threshold model explains the discontinuous distribution of some multifactorial traits. In this m
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