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Author Question: Some advertising critics suggest that advertising can communicate below the threshold of ... (Read 96 times)

urbanoutfitters

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on: Jun 28, 2018
Some advertising critics suggest that advertising can communicate below the threshold of consciousness. Which of the following cons of advertising does this issue most closely relate to?
 a. advertising affects programming
  b. advertisers deceive via subliminal stimulation
  c. advertising is often offensive
  d. advertising perpetuates stereotypes

Question 2

Interactive marketing communications, or simply IMC, is the philosophy and practice of carefully coordinating a brand's sundry marketing communications elements.
 
 Indicate whether the statement is true or false


lindahyatt42

  • Sr. Member
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  • Posts: 322
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

F


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