This topic contains a solution. Click here to go to the answer

Author Question: Emotional benefits from a product or service are derived from the intangible characteristics of that ... (Read 151 times)

melly21297

  • Hero Member
  • *****
  • Posts: 565
Emotional benefits from a product or service are derived from the intangible characteristics of that product or service and are strong factors in purchase decisions.
 
 Indicate whether the statement is true or false

Question 2

Marketing managers generally focus their efforts on the elements of the marketing mix that include production and publicity.
 a. True
  b. False
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Swizqar

  • Sr. Member
  • ****
  • Posts: 357
Answer to Question 1

T

Answer to Question 2

False




melly21297

  • Member
  • Posts: 565
Reply 2 on: Jun 28, 2018
Wow, this really help


LegendaryAnswers

  • Member
  • Posts: 341
Reply 3 on: Yesterday
Gracias!

 

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

Did you know?

Though the United States has largely rejected the metric system, it is used for currency, as in 100 pennies = 1 dollar. Previously, the British currency system was used, with measurements such as 12 pence to the shilling, and 20 shillings to the pound.

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

For a complete list of videos, visit our video library