« previous next »

Author Question: Define and explain the importance of the value proposition in brand ... (Read 68 times)

jake

  • Hero Member
  • *****
  • Posts: 538
on: Jun 28, 2018
Define and explain the importance of the value proposition in brand promotion.

Question 2

Distribution and the list price of a product can be controlled by marketing management.
 a. True
  b. False
 Indicate whether the statement is true or false


chinwesucks

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 28, 2018
Answer to Question 1

A value proposition is a statement of the brand's functional, emotional, and self-expressive benefits. This statement summarizes the benefits delivered by the brand and the value they provide to customers in a target market. A brand's value proposition helps maintain consistency over time and across the complicated field of brand promotion. Clear expression of the brand's value is critical for developing advertising that sells.

Answer to Question 2

True


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

This modified model of Easton’s systems theory puts government decision makers as the source of pol This modified model of Easton’s systems theory puts government decision makers as the source of pol
Some clues about the importance of language experience come from the tragic case of Genie, a girl ... Some clues about the importance of language experience come from the tragic case of Genie, a girl ...
Importance of Considering Gestalt Principles in Product Design (2 of 2) Importance of Considering Gestalt Principles in Product Design (2 of 2)
The Importance of Social Connection The Importance of Social Connection
Importance of Considering Gestalt Principles in Product Design Importance of Considering Gestalt Principles in Product Design
Explain how it can be desirable from an intertemporal perspective for a country run a current ... Explain how it can be desirable from an intertemporal perspective for a country run a current ...
Video: Bacteriophage (Virus) - Mice Experiment

For a complete list of videos, visit our video library