« previous next »

Author Question: Define and explain the importance of the value proposition in brand ... (Read 72 times)

jake

  • Hero Member
  • *****
  • Posts: 538
on: Jun 28, 2018
Define and explain the importance of the value proposition in brand promotion.

Question 2

Distribution and the list price of a product can be controlled by marketing management.
 a. True
  b. False
 Indicate whether the statement is true or false


chinwesucks

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 28, 2018
Answer to Question 1

A value proposition is a statement of the brand's functional, emotional, and self-expressive benefits. This statement summarizes the benefits delivered by the brand and the value they provide to customers in a target market. A brand's value proposition helps maintain consistency over time and across the complicated field of brand promotion. Clear expression of the brand's value is critical for developing advertising that sells.

Answer to Question 2

True


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

Did you know?

Patients who have undergone chemotherapy for the treatment of cancer often complain of a lack of mental focus; memory loss; and a general diminution in abilities such as multitasking, attention span, and general mental agility.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

Addicts to opiates often avoid treatment because they are afraid of withdrawal. Though unpleasant, with proper management, withdrawal is rarely fatal and passes relatively quickly.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Abundant cave art after about 30,000 years ago is evidence of the importance of symbolic behavior fo Abundant cave art after about 30,000 years ago is evidence of the importance of symbolic behavior fo
This modified model of Easton’s systems theory puts government decision makers as the source of pol This modified model of Easton’s systems theory puts government decision makers as the source of pol
A pharmacist can explain to a patient why medication may look different and ensure the correct ... A pharmacist can explain to a patient why medication may look different and ensure the correct ...
Mechanisms to Explain the Effects of Massage Mechanisms to Explain the Effects of Massage
Importance of intermediate states Importance of intermediate states
Video: Status Epilepticus

For a complete list of videos, visit our video library