Define and explain the importance of the value proposition in ...

[jake]

Define and explain the importance of the value proposition in brand promotion.

Question 2

Distribution and the list price of a product can be controlled by marketing management.
 a. True
  b. False
 Indicate whether the statement is true or false

[chinwesucks]

Answer to Question 1

A value proposition is a statement of the brand's functional, emotional, and self-expressive benefits. This statement summarizes the benefits delivered by the brand and the value they provide to customers in a target market. A brand's value proposition helps maintain consistency over time and across the complicated field of brand promotion. Clear expression of the brand's value is critical for developing advertising that sells.

Answer to Question 2

True