Segmentation used in selecting target markets that includes basic descriptors such as age, gender, ...

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chads108

Hero Member
Posts: 507

on: Jun 28, 2018

Segmentation used in selecting target markets that includes basic descriptors such as age, gender, and income is known as ____ segmentation.
a. psychographic c. geographic
b. behavioral d. demographic

Question 2

Which of the following skills are NOT needed in marketing research?
a. Analytical
b. Production management
c. Communications
d. Human relations
e. Statistical

cdmart10

Sr. Member
Posts: 332

Reply #1 on: Jun 28, 2018

Answer to Question 1

D

Answer to Question 2

b

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